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I help food brands capture attention with irresistible visuals, engaging content, and storytelling that makes customers crave more. From menu highlights and product promos to lifestyle-driven posts and reels, I create content that boosts engagement, strengthens brand identity, and drives sales.
If your food brand deserves to be everyone’s next craving, let’s bring it to the spotlight!
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.
For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.
Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.
This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.
I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.
This is so fun - I love it!
One of my favorite recent projects I worked on was with Boop, where I helped lead content creation, TikTok strategy, video editing, motion design, copywriting, community engagement, creator sourcing, and social growth strategy.
A huge focus for me was building content that felt platform native and story driven rather than overly branded. From content systems in Notion to hook strategy, retention focused editing, analytics reporting, and creator collaborations, this project really blended both the creative and strategic side of what I love doing.
I also helped shape content around travel storytelling, audience engagement, and scalable social systems designed for growth across short form platforms.
Excited to finally share more of the work behind the scenes.
Moving from Static Design to Visual Authority
In the wellness space, the "1.5-second stress test" is real. If the product doesn't look like it can be trusted, the user scrolls.
For this project with Synta, the goal was simple: transform a wellness supplement into a high-end experience through a clean, intentional Structure. We moved away from generic health aesthetics and leaned into a high-fidelity 3D execution to build immediate Visual Trust.
The Strategy Behind the Shot:
Dynamic Structure: Using the "floating bottle" concept creates a sense of lightness and modern engineering. It’s about making a complex supplement feel accessible and "simple."
Visual Authority: The deep matte blacks paired with high-contrast lighting signal a premium, professional-grade product.
High-Fidelity Engagement: By rendering these assets in a 3D environment, we created a "scroll-stopping" depth that static photography often misses.
When a brand looks this polished, the "sell" becomes easier because the Visual Trust is already established the moment the user sees the feed.
I’m currently taking on new projects for brands looking to elevate their digital presence. Let’s build something that means business. 🥂
#SocialMediaDesign #3DContent #VisualAuthority #HighFidelity #WellnessBranding #ContentStrategy #OrganicGrowth
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