POV: you're a designer but all you like to do is create delicious textures for ambitious clients ...POV: you're a designer but all you like to do is create delicious textures for ambitious clients ...
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POV: you're a designer but all you like to do is create delicious textures for ambitious clients ready to take a risk.
In the tech world where we're governed by minimalistic and sharp design, a new era is coming. The era of bold, colorful and textured design, where tech becomes... appealing 🍭
The real gatekeeper for textured brands is usually the product team, not the client — heavy texture tends to get traded away the moment someone raises load times or dark mode. The work that survives keeps the texture in marketing surfaces and lets the UI carry a quieter version....
Thanks for your comment! The textures will mainly be used for marketing and website. The product itself remains minimalistic because there will be data visualization.
But the tool that I'm using for the textures is made for UI integration and can be animation and/or interactive so super interesting.
The pendulum swinging back toward texture after years of flat minimalism feels overdue. Is this an easier sell now, or are you still convincing clients whose brief starts out safe?
I must be lucky because my clients recently all have the same brief - they want to stand out and lean towards going all in with colors and textures. A common ground is also to feel super warm and human so attractive colors also help.
What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.
JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.