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POV: you're a designer but all you like to do is create delicious textures for ambitious clients ready to take a risk.
In the tech world where we're governed by minimalistic and sharp design, a new era is coming. The era of bold, colorful and textured design, where tech becomes... appealing 🍭
The real gatekeeper for textured brands is usually the product team, not the client — heavy texture tends to get traded away the moment someone raises load times or dark mode. The work that survives keeps the texture in marketing surfaces and lets the UI carry a quieter version....
Thanks for your comment! The textures will mainly be used for marketing and website. The product itself remains minimalistic because there will be data visualization.
But the tool that I'm using for the textures is made for UI integration and can be animation and/or interactive so super interesting.
Awesome 😍
The pendulum swinging back toward texture after years of flat minimalism feels overdue. Is this an easier sell now, or are you still convincing clients whose brief starts out safe?
I must be lucky because my clients recently all have the same brief - they want to stand out and lean towards going all in with colors and textures. A common ground is also to feel super warm and human so attractive colors also help.
I am loving the colors and vibe here!
this looks fantastic!
Thanks! No I used Unicorn Studio.
Good work
Love it
Love this! The textures, gradients, and 3D elements work so well together🔥
Outstanding work👏🔥🔥
Love this direction. Do you think bold textures will become a lasting trend in tech, or mainly work for brands willing to take bigger creative risks?
I don't know if it's what clients tend to, or if they reach out because this is kind of my signature right now. But I feel like tech companies are slowly drifting away from minimal design.
Very thoughtful design.
Nice design !
Fantastic visuals! 🫶
The texture reads as intentional here because there is clearly a disciplined grid and restrained type holding it up. That structure is what keeps a bold, grainy look from dating the moment the trend cools, which is where most maximalist tech brands trip.
I think this really calls for a vote. I posted something similar as well,.
This deserves more than just liking, this deserves to be featured! 🏆 Bringing rich, colorful textures into tech branding breaks the mold in the best way.
nice work
Really like how the mark is extended on to the other applications of the brand! Good palette selection too👌
Awesome!
nice.
Nicely done👏
Delicious is right. Well done, Julie!
yes, more of this please.
Amazing!!
wow
Elegant results
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