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POV: you're a designer but all you like to do is create delicious textures for ambitious clients ready to take a risk.
In the tech world where we're governed by minimalistic and sharp design, a new era is coming. The era of bold, colorful and textured design, where tech becomes... appealing š
The real gatekeeper for textured brands is usually the product team, not the client ā heavy texture tends to get traded away the moment someone raises load times or dark mode. The work that survives keeps the texture in marketing surfaces and lets the UI carry a quieter version....
Awesome š
The pendulum swinging back toward texture after years of flat minimalism feels overdue. Is this an easier sell now, or are you still convincing clients whose brief starts out safe?
I am loving the colors and vibe here!
ā¢ 7h
this looks fantastic!
ā¢ 1h
Good work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few visual explorations from the world of Astral.
We created these while developing the art direction for the project, exploring how the product, photography, distortion and identity could all speak the same visual language.
Some of them eventually found their way into the Astral experience, and became part of the world we built around it.
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Two months ago we worked with JENGZ on a Brand in a Week to bring their brand to life. Then, we partnered with Naza to design and develop JENGZ's Shopify store from the ground up, introducing the story behind Loquat. It's now live, go check it out!
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Congratz!
