More visuals from the rejected brand direction I shared earlier.

Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.

Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.

Curious why this one was rejected? I’ve shared the story in the first comment✨

Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.

This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...

Spent the last few months rebuilding the digital presence for Shiva Group, a multi-brand automotive dealership group running JLR, Mahindra, Triumph, KTM, Bajaj, and MG Select showrooms across North India. New site architecture, cleaner model pages, a live outlet locator across 50+ locations built entirely on Framer. Genuinely happy with how it turned out, and it's already paying off for them too, with $1.2M+ in vehicle bookings coming through the site in the first month!

Check it out

Running JLR, Mahindra, Triumph, KTM, Bajaj and MG under one coherent site architecture without it feeling generic is genuinely hard, those brands pull in very different visual directions. How much did each individual brand's voice have to bend to make the system hold together?