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Taste Test
Which shade would you put on the counter?
One belongs to the evening: faceted black casing on a mirrored plinth, a deep plum bullet catching one edge of light, plum dust and a curved wall falling away behind it.
The other belongs to the afternoon: rose gold and cream with a petal wrap around the base, standing on pink marble with water light rippling across the surface.
One is worn to be remembered. The other is worn every day. Which one goes in your bag? 👇
#brandconcept #beautybranding #artdirection
7 votes
Ends in 8h
I’d probably go with the Elyra one.
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I've developed two menu options. Which is better?
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Option B. When you hover over 3D printers, both the photo and the model name appear.
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Option B. It instantly shows what products are available so I dont have to scan through a list first. It also feels much sharper and more polished visually.
Which campaign would you run?
One is shot in full daylight: rose travertine walls and an arched doorway, a double breasted suit in dusty pink with tonal buttons, a brushed steel panel the only cool note in the frame.
The other is shot after hours: a dark tailoring room in navy and near black, satin lapels catching one overhead light, a full length mirror and a marble worktable holding the edges.
One is a morning entrance. The other is an evening one. Which suit tells your story? 👇
#brandconcept #fashionbranding #artdirection
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Caven is the one that would stop my scroll, that navy and the single overhead light feel more expensive than the daylight version somehow. Is that read actually testing better with the client, or is going darker more of a gut call for this direction?
Testing this Oceanside project layout. Same content, two totally different feels. 👀
Version A: bold, all-caps, tighter grid. It feels more corporate and structured.
Version B: softer typography, more breathing room. It feels more premium and editorial.
Small typography and spacing choices change how trustworthy and high-end a project reads.
Which version would make you click "consultar disponibilidad"?
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60%
5 votes
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Okay had to translate the whole thing first, phew.
Softer for me. 🙌
The extra breathing room and elegant typography is making the properties feel more high-end and easier to trust.