Which one would you put on shelf?

The first is a cocoa cherry bar on a chartreuse block, hard light cutting blue shadow across the floor with a red slab burning behind it. The carton is acid yellow with a heavy woodcut wordmark, a mill wheel, a field engraving at the base. The bar itself is dense and dark, cherries and oats pressed tight, every edge sharp enough to count.

The second is blueberry almond on cream terrazzo, daylight through leaves, a soft green wall behind. The wrapper is lilac and forest green, the sleeve peeled back to show the oats, blueberries and almond slivers suspended mid fall around it. Nothing in frame is louder than the food.

One wants to be seen from across the aisle. The other wants to be picked up.

👇 #packagingdesign #foodphotography #brandconcept