Mastering Character Design: Achieving Consistency in BrandingMastering Character Design: Achieving Consistency in Branding
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PART II | Recraft Challenge
The hardest part was not making one good image. It was making her stay consistent across formats.
Front view. Side view. Back view. Sticker. Can. Matcha pouch. Cylinder box. Every application had to prove Chasa could travel through the brand world without losing herself.
Technically, I learned a lot about prompting, editing, character consistency, and building a visual system natively inside Recraft. For the past year, I mostly used it to generate visuals, then took those assets into other tools for editing, animation, mockups, and content creation. This time, I pushed myself to use Recraft as the full creative workspace:
_Exploration mode for Chasa directions
_Testing prompts across models
_Building character reference sheet
_Generating custom word types, fonts, and logos
_Turning product images into mockups
_Vectorizing Chasa into applications
All inside the same canvas.
Personally, this project reminded me that I’m not just interested in making pretty things. I care about worlds, characters, ideas, and the way a concept can become something people actually recognize. I learned that my biggest strength is world-building.
Ask me to create a character and I’ll give you an entire world for them to wreak havoc in. 😎
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Bella's avatar
Love thissss!
Ashlyn's avatar
Thank you! 🙏
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