Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...
Built around a bold gorilla mark, oversized typography, and an electric purple + neon-lime palette.
A streetwear identity designed to feel bold, rebellious, and instantly recognizable — from hoodies and caps to packaging, tags, and everyday brand details.
Concept branding project | Open for custom projects
Using electric purple paired with neon lime is a high risk color choice that demands exceptional contrast management. Getting that balance right across different fabrics and lighting conditions is often where streetwear brand identities actually fail.