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This is a redesign exploration for my personal portfolio, focused on making my positioning clearer and more conversion-driven.
As my work has shifted more into UI/UX, Webflow, Framer, Shopify, SaaS websites, onboarding, and website redesigns, I wanted the site to better communicate what I do, who I help, and why my work matters.
The goal was to create a stronger first impression, clearer visual hierarchy, and a more intentional path for potential clients to explore my work or get in touch.
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Connect with clients, get discovered, and run your business 100% commission-free
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A closer look at the Spektra logo I designed.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
This is fire, Daniel
The logo conveys the story
Ventox — Hypercar Landing Page 🏎️🔥
Ventox is a high-performance automotive landing page concept built around speed, exclusivity, and bold visual storytelling.
The design combines a striking orange hypercar, oversized typography, and a dramatic black-and-orange palette to create an immersive digital experience.
Special attention was given to:
A cinematic hero composition that puts the hypercar in the spotlight.
Oversized typography that reinforces the brand's identity.
Sharp geometric shapes and high-contrast colors inspired by speed.
Performance specifications presented in a clean, structured layout.
A prominent CTA that directs attention to the vehicle.
Responsive mobile layouts with simplified content and intuitive navigation.
The result is a bold automotive experience that brings together premium aesthetics, performance-focused storytelling, and clear navigation.
Looking to create a distinctive website for your automotive or luxury brand? Let's build something extraordinary. ⚡
So, what is ROSI?
A few cans.
Five colours.
One very simple fish.
A ridiculously large wordmark.
And hopefully proof that everyday products don’t have to look everyday.
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.