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The logo is only the beginning.
For Aphrology, the same balance behind the symbol, was carried across the wider visual identity.
Because recognition shouldn't come from repeating a logo.
It should come from building a system.
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How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final symbol lives between recognition and abstraction.
Aphrodite → A → Aphrology.
Lovely work Lorenzo! 🚀
How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final symbol lives between recognition and abstraction.
Aphrodite → A → Aphrology.
View Case Study
How far should a brand identity travel?
For UrbanBite, I explored how one visual identity could stay recognizable across different touchpoints from the core logo to takeaway cups, storefront signage, and delivery packaging.
The goal was to keep the system bold, energetic, and consistent without making every application feel identical.
This is the part of branding I enjoy most: seeing whether an identity still works when it leaves the artboard and enters the real world.
Which application feels strongest to you storefront, packaging, cup, or delivery box?
