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How far should a brand identity travel?
For UrbanBite, I explored how one visual identity could stay recognizable across different touchpoints from the core logo to takeaway cups, storefront signage, and delivery packaging.
The goal was to keep the system bold, energetic, and consistent without making every application feel identical.
This is the part of branding I enjoy most: seeing whether an identity still works when it leaves the artboard and enters the real world.
Which application feels strongest to you storefront, packaging, cup, or delivery box?
The network for creativity
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For a food or beverage brand, packaging becomes part of the customer experience.
This sustainable paper cup design was created to bring together a clean brand identity and a more responsible packaging direction without making the sustainability message feel forced.
The visual system is intentionally simple, giving the typography and brand elements enough space to remain recognizable across the cup.
The goal was to create something that could work naturally in a café, takeaway environment or everyday customer interaction while still feeling distinctive.
Services: Packaging Design · Brand Identity · Sustainable Packaging · Print Design · Food & Beverage Branding
The idea was simple: make responsible packaging feel like good branding—not a compromise.
Designed by WaxyWeb.
Brand DesignBrand StrategyGraphic DesignAdobe PhotoshopFigmasustainabledesigncoffeecupdesignbranddesign
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Direct Design Branding & Website
Direct Design is a digital-first creative agency built on a simple belief: there’s always a clearer, more direct way forward.
We started this project with just two words: Direct Design, and complete creative freedom.
We explored a lot of narratives around what “Direct” could mean until we landed on something that felt obvious: roads, traffic signs and wayfinding. In the design world, everyone is trying to find a more direct way forward. Better decisions, fewer detours, clearer direction. So we built the brand around that idea.
What we did:
Brand Strategy + Narrative
Brand Identity
3D Design
Web Design + Development
We probably spent way too much time obsessing over details most people will never notice, but that’s also what made this one so fun.
And yes, it’s completely human-made. No AI. Even the 3D was manually built in Blender.
Full case study coming soon! CHECK OUT THE WEBSITE: https://wearedirect.co/
Let us know what you think in the comments, and follow for more.
Someone asked a fair question on the last post: does this hold up once the shouting stops, or does it fall apart the moment you're not yelling?
So i went and tested it. Website landing page. Website footer. the invoice. Even the CTA system.
Quiet applications, still loud on purpose. Still just a concept, but this is where we find out if it's real.
@Artur Mikhov this one's for you.
Curious if it holds up or if it's still a costume?
#BrandSystem #BrandIdentity #DesignConcept #BrandDesign #VisualIdentity #CreativeAgency #BrandStrategy #UXDesign #DesignDetails #BrandConsistency
Respect for actually going and testing it!
The invoice and the footer hold up. Mono type, one asterisk, barely any copy, and it's still unmistakably the same brand. That's the proof.
The buttons and the strips still lean on slogans a bit, so I'd try one voice line per surface and...