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ETHNC is a Pakistani fashion brand known for its relatively high price point. But to me, a premium brand is about more than the price on the tag. It’s about the quality of the product, the consistency of the identity, and the experience a customer receives at every touchpoint.
Looking at ETHNC from a design perspective, I felt there was an opportunity to create a stronger sense of personality and distinction, especially for a brand with ambitions of being recognized internationally.
So, I explored what ETHNC could look and feel like if the entire brand experience reflected the value it aims to deliver. Check it out
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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MØD Coffee. Matcha Cafe Brand Identity & Packaging
MØD is a matcha cafe brand built on one line: coffee, tuned to your mood.
The identity carries an easy, unhurried voice across every touchpoint. "Where to? Who cares" on the go. "Grab your coffee. We'll figure out the rest." on the counter. Signature drinks like MOMINT bring it to the menu: made with a mom's warmth, finished with a minty cool.
Scope: logo, cup and bag packaging, website, social media.
Full case study: MØD Coffee
Which slide would make you order?😊
branddesignpackagingdesignbrandingLogo DesignPackaging DesignBrand DesignAdobe IllustratorAdobe PhotoshopFigma
love the mobile mockup 👍
This project was an instant yes!
I got to work with the dreamiest new brand and photography to translate into a more editorial Shopify experience for a beauty subscription brand. Even better, the new site helped increase subscriptions and hit the brand's goal after launch. ✨ Check it out.
So cool!
Good technology deserves a brand people can understand and trust.
For NOVAiris, I built the brand around a simple problem:How do you make complex AI infrastructure feel clear, credible, and relevant to modern businesses?
From positioning and personality to the visual identity system, every decision was designed to make the technology feel intelligent, purposeful, and easy to engage with.
Strategy first. Identity follows.
Great work.
