HOFF Vichy Capsule — Brand Experience & Gift Concept

As part of a creative proposal requested for HOFF’s Vichy Capsule, I explored how the collection could extend beyond product into an event experience.

I created a coffee invitation and a premium breakfast gift box as a warm welcome moment for guests, combining gingham patterns, soft yellow tones, Mediterranean breakfast references and clean editorial product styling.

Role: creative direction, AI product visualisation, packaging concept and visual storytelling.