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HOFF Vichy Capsule — Brand Experience & Gift Concept
As part of a creative proposal requested for HOFF’s Vichy Capsule, I explored how the collection could extend beyond product into an event experience.
I created a coffee invitation and a premium breakfast gift box as a warm welcome moment for guests, combining gingham patterns, soft yellow tones, Mediterranean breakfast references and clean editorial product styling.
Role: creative direction, AI product visualisation, packaging concept and visual storytelling.
Thank youuu Nagaraj
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explored minimal Japanese packaging with earthy greens and calm typography.
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#branddesign #packagingdesign #visualidentity #brandstrategy #matcha #minimaldesign #japanesedesign #figma #mockup #branding
Lovely cohesive work, Alex. The motion is spot on!