Elevate HOFF Vichy Capsule with Unique Brand Experience & Gifts

Elevate HOFF Vichy Capsule with Unique Brand Experience & GiftsElevate HOFF Vichy Capsule with Unique Brand Experience & Gifts

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Alex Martínez

• May 5

HOFF Vichy Capsule — Brand Experience & Gift Concept

As part of a creative proposal requested for HOFF’s Vichy Capsule, I explored how the collection could extend beyond product into an event experience.

I created a coffee invitation and a premium breakfast gift box as a warm welcome moment for guests, combining gingham patterns, soft yellow tones, Mediterranean breakfast references and clean editorial product styling.

Role: creative direction, AI product visualisation, packaging concept and visual storytelling.

Art Direction Brand Design Flux Adobe Photoshop fashionbranding AI VIsual Designer packaging

Nagaraj M

• May 5

So good

Alex Martínez

• May 6

Thank youuu Nagaraj

Shezaan Ansari

pro

• May 1

Just wrapped up a playful brand identity for Fizzbears 🍬⚡ — a sour gummy candy concept built around energy, texture, and pure visual chaos.

The goal was simple: make “sour” feel explosive 💥, not just a flavor.

So everything leans into that idea — from bold pop-art typography 🔤 to sugar-coated macro textures ✨ and high-impact color systems 🎨

What I focused on: • Building a strong, scalable flavor system 🧩 • Making texture feel visible (you can almost feel the sugar) 🤤 • Creating a brand world, not just packaging 🌍 • Keeping everything loud… but still controlled 🎯

This one was all about pushing energy without losing clarity ⚡

Curious what stands out to you 👀

Check it out

Claude shareyourwork creativeaiflow

Akinkunmi Ayo

• May 5

love the color

Victor Abayomi✦

• May 1

I'm Victor — brand identity and packaging designer. I help brands look like they mean business on shelf, screen, and everywhere in between.

The throughline in my work isn't industry. It's the brand stage. Early-stage CPG finding its voice. DTC launching to a crowded market. Lifestyle brands trying to stand out without losing themselves. That's the work I live in.

I've designed across food and beverage, skincare, fragrance, coffee, and a few others. A handful of names from the portfolio: NOCTUA, Maison Kova, Cafe Steepco, ALTURA, Quiet Hollow, Runway Fragrance.

4 years in. Top 1% here on Contra. working globally. And yes — the packaging always has a detail most people won't notice until the third look. That's the point.

Would love to connect with other designers and studios building cool things here.

Brand Design Logo Design Packaging Design