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The Head Fix — Brand Design
Brand identity for The Head Fix, a project supporting Traumatic Brain Injury recovery. The design is clean, professional, and approachable. Patterns use subtle, curved lines and wave-like shapes, reflecting movement, growth, and continuity. More than a brand, theheadfix is a reminder that healing is possible.
love this color palette
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A membership brand built on GPS coordinates. No fixed logo, just the exact location of the first swim. Identity that trusts its audience completely.
Clean and strong mark 👌
Really like the balance between simplicity and character — feels very intentional. Great work 👏
2026 is "the year of the B2B rebrand."
Except most companies are doing it backwards.
They're changing logos, picking new colors, refreshing typography and calling it a rebrand.
Meanwhile, their positioning hasn't changed. Their messaging is still confused. Their website still tells a story from two funding rounds ago.
Here's what I've seen with my work through actual inflection points:
The rebrand that works isn't visual first. It's positioning-first.
You figure out where the company actually operates now, you build a messaging hierarchy that reflects the current product, the current buyer, the current competitive landscape. Then you design a system that communicates all of that.
If your rebrand starts with "who are we now and who needs to know?" you're building something that compounds.
Top work, always 💯🫡
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