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My girlfriend just came from a trip visiting her family in Ushuaia, and we decided to have some fun today creating something
this lead me to think, we need to stop to enjoy things more often...
what do you think?
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
I’ve been doing a lot of video work for my own clients lately too, especially creating AI videos and bringing the final pieces together in the edit. Love seeing different approaches to the process.
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I prefer the vintage approach because it feels more distinctive and has more character. The imperfections and hand-crafted feel make the label feel memorable rather than overly polished.
Is minimalism doing this label a favor, or losing what made it charming? 🤔
Found this while flipping through a Japanese book of vintage canned food labels and decided to give one a rework. Same ham, completely different shelf presence.
Vintage approach: hand painted illustration,...
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