REI Studio Rebrand and Visual Identity Case StudyREI Studio Rebrand and Visual Identity Case Study
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Quick case study on a rebrand project that clarified focus and brought distinction to an already-amazing business. Formerly known as Ivory Home, REI Studio in an interior design studio that helps investors design their flip projects better, faster, and for a higher return. Offering pre-designed packages and custom design services, REI Studio solves a very specific problem within the investor community.
The business model wasn’t the problem….
The problem was a well-known, established Utah home builder, Ivory Homes, dominated search results. Prospects confused the two constantly, and the studio struggled to rank for its own name... So we changed it....and elevated their visual identity to match their authority in their space while doing it.
Worth a peak!
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Artur's avatar
Renaming to get out from under a search collision means giving up whatever recognition the old name had built. Did the new identity carry most of that over for existing contacts, or did the name need its own push after the switch?
Paul's avatar
Great thoughts, Artur. I agree that navigating a re-name for an existing brand needs to be thought through deeply to not hurt the existing brand recognition and lose momentum.
In this case, even though they were known by name in their market to some extent, the name itself...
Artur's avatar
Keeping "formerly Ivory Home" at the top for repeat visitors is a good bridge, and the email explainer closes the loop. Curious whether you plan to retire that line after a set period, or let it fade once search traffic settles?
Paul's avatar
It's already retired. We made the swap a few months ago. Full steam ahead and going great!
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