something about hero 2's color feels just a bit too prompted for my eye to fully trust, hero 1 makes me feel a sort of adrenaline you get from a high height!
Lapse is a free Framer template for AI products. Nine pages: home, about, pricing with a monthly and annual toggle, a CMS blog, contact, legal pages and a 404. It's dark and monochrome, and the only colour is the glow on the buttons.
Free to remix.
Same flower house, same layout. We only took the color out.
1. Full color. The iridescent petals do the selling: lilac, pink, a little shimmer. The photo is the brand, and every accent on the page borrows from it.
2. Monochrome. No color at all. Shape, texture and typography have to carry everything, and the page suddenly reads like a gallery catalogue.
Color sells the flower. Monochrome sells the exhibition.
The problem with monochrome is that, throughout computer history, it has conditioned users to associate gray and monochrome with being disabled, dysfunctional, or something to ignore and avoid.