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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Brand Identity Design — Health, Wellness & Female Empowerment
A space built by women, for women. My job was to give it an identity worthy of its purpose.
This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.
What was developed:
— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy
— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility
— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines
brandidentitybrandstrategistgraphicsdesignerBrand StrategyBrand DesignVisual DesignAdobe IllustratorCanvaClaude
Great Work.
After many attempts with illustrator's recolor art tool (when did it get so hard to use!) I finally found a color scheme I like for this botanical garden identity I'm working on.
Oh I am really vibing with this 😍
A small interaction that makes the interface feel alive
Instead of a static toggle switch, you can turn it into a tiny story.
In this example the switch doesn’t just move – it changes the entire scene - Day turns into night.
It’s a small detail, but interactions like this make a product feel much more polished and memorable.
In the video we show how to recreate this effect in Figma using Smart Animate.
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