Crafted a high end corporate identity and premium business cards for Meridian Civil Group, establishing authority in the commercial infrastructure sector.
Busywork brings customer data, conversations, AI, and workflows together.
The design challenge was therefore less about showing everything the product can do and more about creating a clear narrative around why the product matters.
The result is a concept focused on progressive storytelling, helping visitors move from problem → product → capabilities → value → action.
Love how the letterforms get cropped into these big geometric blocks with that circle floating over them, it almost reads like a pictogram before it reads like a name. Who's the client behind it? Curious if they pushed back on showing so little of the wordmark.