Busywork
Designed a new marketing website for Busywork, a customer relationship workspace that brings customer data, conversations, AI, and workflows together in one place.
The Challenge
Busywork solves a complex problem across multiple parts of the customer workflow. The challenge was to communicate that value quickly without making the product feel complicated.
The website needed to explain the product, showcase its capabilities, build trust, and guide visitors toward starting a trial or booking a demo.
Our Role
I led the web design across the visual direction, information architecture, product storytelling, page layouts, and conversion experience.
The Approach
We built the website around a simple narrative: understand the problem, see the product, explore the capabilities, build confidence, then take action.
The experience brings together: