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Skincare UGC — Self-Initiated Content Sample
Created as a self-initiated UGC sample to demonstrate product-focused storytelling, natural visual composition, hooks and short-form editing for beauty/skincare brands.
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Ovéa — care with character.
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.
View the full case study. Building a skincare brand? Let’s talk about your identity and packaging.
Love the colour direction and the visual language. Everything feels so well thought out. The overall look is beautiful.
Your living room is the new gym 💪
A 10-second UGC demo for a resistance bands set — hook-first, real tension on camera, and the full set held up at the end. Would you train with bands at home?
Want UGC ads like this for your product? UGC from $50, first drafts in 48–72 hours, 2 revisions included.
https://contra.com/s/gXq6FWFe-ai-ugc-product-video-ad-for-tik-tok-reels-and-meta
Follow for more AI ad work 👇
The tight close up of the grip with the band under tension sells the product in the first second, and the red handle pops against the purple top. Did you make the hook shot separately from the full set shot at the end?
Skincare labels can be difficult to decipher, especially when you’re trying to understand ingredients, spot potential allergens, and find products that fit your budget.
Purefy is an AI-powered clean beauty app designed to make that process simpler. Scan a product barcode to explore ingredient information, then compare personalized alternatives across different price points. The experience brings product discovery and comparison into a clear, approachable mobile interface.
Soft pastels, rounded elements, and expressive typography give the app a fresh visual identity while keeping product information at the center.
