Mbari Hub: Studio Website Redesign

Mbari Hub takes its name from Mbari Mbayo, "when we see it, we shall be happy." Seeing is believing. The studio exists to make brands visible, so the site needed to prove that in the first three seconds rather than explain it in the third paragraph.

What I did:

Positioning and messaging, including the mission line "a brand set on the hill cannot be hidden"

Full art direction, including the composited hero of a figure walking a mossy branch above its own reflection

Editorial type system built on a high-contrast serif with italic emphasis, paired with a clean sans for body

Dark UI with warm light, tuned so client work and packaging shots stay the brightest thing on the page

Responsive layouts across desktop and mobile, with the service sections restructured as questions instead of a feature list

Build, DNS, and analytics setup

Result: a site that sells the studio's core promise through the experience of using it, not just the copy.