Macula Architectural Lighting Studio Brand Identity ConceptMacula Architectural Lighting Studio Brand Identity Concept
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A glimpse of Macula, a brand identity concept for an architectural lighting studio.
I’m exploring how light changes the way we experience a space, letting silhouettes and blurred edges carry that idea into the imagery.
Work in progress.
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Timothy's avatar
These are gorgeous, Gabriel. Letting blurred edges and silhouettes carry the whole idea is so right for a lighting studio, the mark almost glows out of the haze. The third tile with the full symbol is my favorite. Is the final identity mostly photographic like this, or will the...
Gabriel's avatar
Thanks, Timothy! The mark is meant to work on its own too. I’m refining the photography and vector details now, then moving on to mockups to show how the identity works in everyday applications.
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