Different design paths. Same destination. 🗺️

My journey into freelancing wasn’t linear - nonprofit work, agency life, then eventually freelance. Each stage shaped how I think about brand strategy today.

This piece is a quick tour of just some of my bottle packaging designs. Different identities, different strategies, but all built with the same objective: standing out on the shelf.

A little visual reminder that there’s rarely just one path in design.

(Audio on 🎧)

Always incredibly satisfying putting all my work together as a collection. Behind every rebrand and every refresh are 100 different iterations and hours of frustration. Some ideas work, some don't, but it's all necessary work, because without the experiments, we'd never find the good stuff! I'll always love logo design. Regardless of what people say, a mark is still one of the greatest pieces of design you can own.

Stylish!