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Most logos try to look perfect. Ours is intentionally broken.
Obsidian forms when volcanic glass cools too fast to crystallize, and it cracks into sharp, jagged edges instead of smooth curves. We built the logo the same way. No symmetry. No clean lines. Every notch is on purpose.
Would you keep a "flawed" logo like this, or smooth it out for safety?
Curious what you'd do.
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The sound behind the symbol.
A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.
The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.
Sound.
The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.
Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.
Like music itself, the symbol is not only meant to be seen.
It is meant to be felt.
Brand DesignIllustrationUser ResearchAdobe IllustratorAdobe SuiteFigmabranddesignericondesignerbrandingstudio
Killer identity work. "The sound behind the symbol" is such a clean thread to build a brand around, you can feel the intention.
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