OVERVIEW

SIP SAFE is a drinkware brand that offers durable, shatter-resistant plastic cups designed to provide a practical alternative to traditional glassware. Its cups are lightweight, reusable and designed to combine durability with a clear, glass-like appearance.

GOAL

The goal was to create a realistic UGC-style video advertisement that introduces the product, highlights its features and benefits, and shows potential customers why SIP SAFE cups are a great alternative to regular glass cups.

CHALLENGES

One of the main challenges was getting the AI-generated voice to sound natural and realistic. I also struggled with maintaining the exact appearance of the cups across different scenes, as the AI kept changing their shape and design, which required repeated prompting. Getting the desired camera angles and making the video generator follow my storyboard were also challenging. Another major challenge was making the scenes and character movements look natural, as some parts of the video initially felt too acted and unrealistic.

SOLUTIONS / OUTCOMES

I worked through these challenges by repeatedly refining my prompts, using visual references and making adjustments to the scenes until I got closer to the result I wanted. I also made several attempts to get the right voice, camera angles and natural-looking movements. This project taught me the importance of patience, attention to detail and proper planning when creating AI-generated videos. The final result was a UGC-style advertisement that gave SIP SAFE a relatable and engaging way to showcase its products and communicate their benefits to potential customers.