Samsung Galaxy S26 Ultra | AI-Powered Spec Advertisement
OVERVIEW
Samsung is a global technology brand known for its smartphones and consumer electronics. The Galaxy S26 Ultra is part of its premium smartphone range, designed to deliver an advanced mobile experience.
GOAL
The goal was to create a cinematic spec advertisement that shows how the world can look beautiful through a different lens, the Samsung Galaxy S26 Ultra camera. The concept follows a character using the phone to capture beautiful places and different environments, taking viewers through a series of visually stunning worlds.
CHALLENGES
One of the main challenges was maintaining the consistency of the Samsung Galaxy S26 Ultra across different scenes. Getting the phone to look exactly as intended throughout the video was difficult. I also needed to create certain visual effects and transitions that the AI video-generation tool couldn't produce on its own, which meant doing some of the work manually.
Another major challenge was the editing process, especially making the phone's movement between different environments look seamless and realistic.
Sound design was another challenge. Rather than using the audio generated by the AI tool, I decided to create the entire sound experience from scratch. This involved sourcing different sound effects, combining them and creating my own background audio. It was my first time working on sound design at this level, so finding and blending the right sounds took a lot of experimentation.
SOLUTIONS / OUTCOMES
I worked through these challenges by refining my prompts, using visual references and handling some of the visual effects manually through video editing. I spent time adjusting the transitions and phone movements to make the different environments feel connected and realistic.
For the sound design, I sourced different sound effects and background sounds, then layered and mixed them in CapCut to create the audio experience I wanted.
This project pushed me beyond AI video generation and helped me develop my video editing and sound design skills. It also taught me how to combine AI-generated visuals with manual editing and sound design to bring a creative concept to life. The final result was a cinematic spec advertisement built around the idea of experiencing the world through the Samsung Galaxy S26 Ultra camera.
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ELOMA FASHION | AI-Powered Luxury Fashion Film
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OVERVIEW
ELOMA FASHION is a luxury women's fashion brand focused on style, elegance and individuality. The brand celebrates fashion through distinctive designs and sophisticated looks.
GOAL
The goal was to create a cinematic fashion advertisement that tells an interesting visual story, showcases the brand's luxury fashion identity and captures the attention of its target audience. I wanted to create something different from the usual fashion advertisements by using storytelling and a transformation concept.
CHALLENGES
One of the major challenges was that the AI video tool incorrectly flagged my originally generated character as a known public figure. This meant I had to create a completely different character and start parts of the project again, including changing her outfit and rebuilding the storyboard.
Getting realistic character movements was another challenge, as some scenes did not look natural. I also struggled with camera angles and had to generate another version of the environment to match the camera movements I wanted. Maintaining consistency in the oversized shopping bag was also difficult, as its size and appearance kept changing across scenes. The ELOMA FASHION lettering on the ground was another challenge because its shape and position kept changing instead of remaining fixed.
SOLUTIONS / OUTCOMES
I had to regenerate some of the characters and scenes, refine my prompts and use visual references to maintain consistency throughout the video. I also created another environment reference to get the camera angles I wanted. For the scenes that did not look realistic, I used CapCut to edit and remove the parts that affected the final result. This project taught me the importance of planning, patience and paying attention to even the smallest details when creating AI-generated videos. It also helped me improve my ability to work around AI limitations and bring a creative idea to life. The final video gave the brand a unique fashion advertisement that showcases its luxury identity through storytelling.
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OVERVIEW
SIP SAFE is a drinkware brand that offers durable, shatter-resistant plastic cups designed to provide a practical alternative to traditional glassware. Its cups are lightweight, reusable and designed to combine durability with a clear, glass-like appearance.
GOAL
The goal was to create a realistic UGC-style video advertisement that introduces the product, highlights its features and benefits, and shows potential customers why SIP SAFE cups are a great alternative to regular glass cups.
CHALLENGES
One of the main challenges was getting the AI-generated voice to sound natural and realistic. I also struggled with maintaining the exact appearance of the cups across different scenes, as the AI kept changing their shape and design, which required repeated prompting. Getting the desired camera angles and making the video generator follow my storyboard were also challenging. Another major challenge was making the scenes and character movements look natural, as some parts of the video initially felt too acted and unrealistic.
SOLUTIONS / OUTCOMES
I worked through these challenges by repeatedly refining my prompts, using visual references and making adjustments to the scenes until I got closer to the result I wanted. I also made several attempts to get the right voice, camera angles and natural-looking movements. This project taught me the importance of patience, attention to detail and proper planning when creating AI-generated videos. The final result was a UGC-style advertisement that gave SIP SAFE a relatable and engaging way to showcase its products and communicate their benefits to potential customers.
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OVERVIEW
Margalit Fashion and Lifestyle Hub is a fashion and lifestyle brand that celebrates self-expression, creativity, and evolving fashion trends. The brand believes in style and individuality, by bringing together fashion and lifestyle through expressive and distinctive designs.
GOAL
The goal was to create an engaging social media advertisement that showcases the brand's kaftan, highlights its design and beauty, and captures the attention of potential customers.
CHALLENGES
One of the main challenges was achieving natural camera movements and realistic character movements. Maintaining visual consistency throughout the video was also challenging, especially ensuring that the model's appearance, kaftan design, colours and fabric patterns remained the same across different scenes.
SOLUTIONS/ OUTCOMES
I used structured AI-assisted production workflow, carefully developed prompts, and visual references to improve the camera and character movements and maintain consistency throughout the video.
This project helped me improve my ability to create realistic AI-generated fashion videos and turn creative ideas into engaging visual content. The final video gave the brand a creative social media advertisement to showcase and promote its kaftan.
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