Samsung Galaxy S26 Ultra | AI-Powered Spec Advertisement

OVERVIEW

Samsung is a global technology brand known for its smartphones and consumer electronics. The Galaxy S26 Ultra is part of its premium smartphone range, designed to deliver an advanced mobile experience.

GOAL

The goal was to create a cinematic spec advertisement that shows how the world can look beautiful through a different lens, the Samsung Galaxy S26 Ultra camera. The concept follows a character using the phone to capture beautiful places and different environments, taking viewers through a series of visually stunning worlds.

CHALLENGES

One of the main challenges was maintaining the consistency of the Samsung Galaxy S26 Ultra across different scenes. Getting the phone to look exactly as intended throughout the video was difficult. I also needed to create certain visual effects and transitions that the AI video-generation tool couldn't produce on its own, which meant doing some of the work manually.

Another major challenge was the editing process, especially making the phone's movement between different environments look seamless and realistic.

Sound design was another challenge. Rather than using the audio generated by the AI tool, I decided to create the entire sound experience from scratch. This involved sourcing different sound effects, combining them and creating my own background audio. It was my first time working on sound design at this level, so finding and blending the right sounds took a lot of experimentation.

SOLUTIONS / OUTCOMES

I worked through these challenges by refining my prompts, using visual references and handling some of the visual effects manually through video editing. I spent time adjusting the transitions and phone movements to make the different environments feel connected and realistic.

For the sound design, I sourced different sound effects and background sounds, then layered and mixed them in CapCut to create the audio experience I wanted.

This project pushed me beyond AI video generation and helped me develop my video editing and sound design skills. It also taught me how to combine AI-generated visuals with manual editing and sound design to bring a creative concept to life. The final result was a cinematic spec advertisement built around the idea of experiencing the world through the Samsung Galaxy S26 Ultra camera.