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Stop Blaming WordPress—Fix Your Strategy! 🛠️
Is your site slow or breaking? The problem isn’t the platform; it’s the strategy. 💡
❌ The Wrong Way:
25+ unnecessary plugins.
Ignoring speed/mobile optimization.
Blaming tools when it breaks.
✅ The Smart Way:
Clean Code: Minimal plugins.
SEO: Proper structure.
Security: Robust UX.
Conversion: Designed to make money. 💰
Is your site performing? If not, let’s audit it. Message me to build something high-performance! 🚀
"Absolutely, Ciro! 🤝 Nothing beats a solid team effort to bring a vision to life. Thanks for the support as always! 🔥
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
One month after launching my new portfolio, I’m redesigning it. Here’s why.
I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.
It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.
I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.
I’m putting the finishing touches on this minimal version.
Design is an infinite process. We test, we learn, we drop our egos, and we iterate.
Love this mindset.
That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.
Curious what patterns stood out most.
Over the years, I’ve seen one consistent issue with small business websites: The homepage is unclear.
Before you invest in custom design or development, you need a strategic blueprint.
So I created a free resource for founders and entrepreneurs:
🎯 The Ultimate Homepage Blueprint Checklist.
This checklist walks you through:
• The ideal homepage section structure
• Conversion-focused messaging prompts
• Social proof placement
• Clear CTA hierarchy
• Common homepage mistakes to avoid
If you're building in Webflow, WordPress, Squarespace, or preparing to hire a designer, this will help you start with clarity.
Download it here for free.
More strategic tools coming soon.
#Webflow #WebsiteStrategy #SmallBusiness #ConversionDesign
Homepage clarity is massively underestimated. Most small business sites don’t fail because of design quality — they fail because intent isn’t obvious. When users can’t immediately answer ‘What is this? Who is it for? What should I do?’ friction kills conversions.
I recently completed a digital transformation for Panther Phone, an iPhone repair specialist in Argentina. The goal was to expand their reach beyond social media with a dynamic, high-performance website.
Client Feedback:
"To be honest, creating a website for my business was a great idea. Beyond social media, this helps people really get to know my business. The creation process was very dynamic; I am truly satisfied." — Panther Phone.
My Contribution:
Built a custom, mobile-first site using WordPress & Elementor.
Focused on a fast, intuitive user journey to convert visitors into repair bookings.
Implemented a "Dynamic Creation" workflow that kept the client involved and satisfied throughout the project.
Strong presentation 👌
Love how the focus stays on outcomes and client experience rather than just visuals.
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