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Over the years, I’ve seen one consistent issue with small business websites: The homepage is unclear.
Before you invest in custom design or development, you need a strategic blueprint.
So I created a free resource for founders and entrepreneurs:
🎯 The Ultimate Homepage Blueprint Checklist.
This checklist walks you through:
• The ideal homepage section structure
• Conversion-focused messaging prompts
• Social proof placement
• Clear CTA hierarchy
• Common homepage mistakes to avoid
If you're building in Webflow, WordPress, Squarespace, or preparing to hire a designer, this will help you start with clarity.
Download it here for free.
More strategic tools coming soon.
#Webflow #WebsiteStrategy #SmallBusiness #ConversionDesign
Homepage clarity is massively underestimated. Most small business sites don’t fail because of design quality — they fail because intent isn’t obvious. When users can’t immediately answer ‘What is this? Who is it for? What should I do?’ friction kills conversions.
Exactly. And what’s interesting is that many founders assume it’s a "design problem," when it’s really a positioning problem.
When the homepage answers those three questions clearly, everything else - it's layout, visuals, branding definitely performs better.
Curious to know - in...
Absolutely. I’ve noticed the same pattern — teams iterate endlessly on visuals when the friction is actually cognitive. Curious — which of those three questions do you see founders struggle with most?
I would say identifying who their target audience is(who it's for) tends to be the biggest challenge.
Many founders want to appeal broadly, so the homepage stays general and when the audience isn’t clearly defined, the messaging loses precision.
Once the target is clear, the...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Built a high-converting Framer landing page with automated lead capture.
Transformed a static HTML concept into a fully responsive Framer site with smooth scroll animations, modal form, and anchor navigation.
Connected via Make.com to send leads directly to Teachable with a seamless redirect to checkout.
✅ Framer Development
✅ HTML Conversion
✅ Make.com + Teachable Integration
✅ Responsive + Animated
Your site should generate leads on autopilot. Let's build yours.
amazing idea.
Another quick project ⚡️ but with a slightly different approach.
Worked closely with the marketing team on this one.
We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.
First, we created the full course page to test if the offer would actually be interesting for the audience.
The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.
Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.
Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration 🚀
Building the course page first to validate the offer before creating the lead magnet is genuinely smart strategy. Most people do it backwards. This is design thinking meets conversion logic.
An amazing new resource for all designer engineers out there: https://desengs.com
desengs.com
DesEngs: Resources for Design Engineers
A curated collection of design engineering resources.
Great share, thanks!
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