Legacy landing pages are always such an interesting challenge, so much history to respect while still modernizing things. What ended up being the trickiest part of that transition?
Pairing that editorial serif headline with a gated "Request Invitation" CTA instead of a plain email field does double duty — it reads heritage and exclusivity at once, which is the harder balance for a generational-wealth product to strike without tipping stuffy or gimmicky.
Really strong execution. The visual direction feels intentional, especially the way the architecture, atmosphere, and interaction design come together. Great work 👏
Should I go for left or right? Focusing on updating and finishing up my portfolio... and then I came across this crossroads. Another alternative is to make them switchable themes through a toggle, but I still need to decide which should be the default.
Left is better because the text is readable, the overall blue background is not flashing to the eyes as compared to the right one.
For the top right button " Start a project ", you can add some animation so that it stands out and encourage users to click on it.