Optimize Retail Website Homepage for Better ConversionsOptimize Retail Website Homepage for Better Conversions
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Christian's avatar
Christian Dibuono
• Feb 23
Retail Website Homepage Optimization Concept
This project shows how homepage structure and merchandising hierarchy impact navigation, product visibility, and conversions.
The original layout lacked hierarchy and clear product focus. The optimized version introduces a structured hero section, organized categories, and dedicated featured product zones to improve customer flow and clarity.
This approach applies retail merchandising principles to digital environments, improving both user experience and performance.
Goal: Improve clarity, product visibility, and conversion potential.
I specialize in optimizing retail websites, store layouts, and planograms.
If your retail website needs better structure or performance, feel free to reach out. I'm available for website optimization and design projects.
UX DesignWeb DesignFigmaShopifySquarespace
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Abhiram's avatar
Abhiram Tinguria
• Feb 23
Strong improvement 👏 Clear hierarchy & product focus instantly change how the page feels. Curious — which adjustment had the biggest impact on usability: navigation restructuring or visual grouping
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