Communication Strategy - Swee (Unniversity Work) Problem -> Plant-based = less flavor Opportunity -> Leisure (hotels, vacations); City life (cafés, coworking spaces)

How -> Swee Summer Experience

Samples

QR Code in the guest’s room

Merchandising

Why - Getting people to taste and see that the ice cream is actually good, challenging the stigma that healthy = bad taste. Being present in a place where customers feel safe. People tend to stay in hotels when abroad, making it the most familiar space in an unfamiliar environment, which is why it becomes a place of comfort and trust Merchandising to show that the brand isn't limited to seasonal moments. Since ice cream is strongly associated with summer, the goal is to bring the brand into people's everyday lives year-round

How -> Swee Summer Experience

Samples

QR Code

Food Pairing

Why Getting people to taste and see that the ice cream is actually good, challenging the stigma that healthy = bad taste Being present on every table to spark curiosity during the time between ordering and the food being served Introducing the ice cream as an alternative to the traditional café order, typically a coffee and a savoury snack. Offering an accessible price point as an entry-level option and a first experience with the brand

Impact -> Category Repositioning Creating New Consumption Moments Urban Lifestyle Integration