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Building Myntra's Social Media Playbook from Scratch
As part of the founding two-person social media team at Myntra (2012), I co-developed India's first social media strategy for a fashion e-commerce brand — covering platform strategy, influencer engagement, community building , Customer Response Time Efficiency and created content pillars and strategic organic social media strategy and direction. The work won the Franchisee India Award for Best Use of Social Media & Communication Strategy.
Tags: Brand Strategy, Social Media, E-commerce, Fashion
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Why settle for one version of yourself?
I create concept-driven campaigns that make brands impossible to ignore.
From creative direction to cinematic visuals for fashion, beauty & lifestyle brands.
Awesome colors, great work
Option A — Full Logo vs. Option B — Compact Version
Two sides of the same brand. 🪙
I've been working on a concept brand identity for MeriTech, and here's a sneak peek at the logo system: the full version and the compact mark, side by side.
The full logo carries the complete brand presence, while the compact version is built to work in tighter spaces without losing the identity.
This is part of a bigger case study I'm putting together — covering the full brand direction, visual system, and the thinking behind every decision.
Stay tuned, the full project drops soon. 👀
#Contra #ContraCreator #FreelanceDesigner
1 voted
17%
5 voted
83%
6 votes
Closed
Compact looks cleaner. More memorable. Love it
Over a two-week sprint, I helped extend Charles & Charlotte into Charles & Charlotte Consulting (C&C&C)—a new venture focused on strategy and consulting.
The work included:
• Brand strategy & discovery
• Visual identity system
• Brand guidelines & toolkit
• Brand OS visuals and launch materials
The goal wasn’t to reinvent the parent brand, but to evolve it into something more strategic, mature, and scalable.
Always fun working at the intersection of strategy, systems, and visual storytelling.
#BrandDesign #ArtDirection #VisualIdentity #Consulting #Figma #CreativeDirection
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