Supriya Srivastav
Brand & Social Media Strategist
New to Contra
Supriya is ready for their next project!
Top 50 Female Agency Professionals - Social Media Superwomen of 2018
Founder of Purple Filter- Supriya Srivastav- was listed among the 'Top 50 Women Social Media Agency Professionals' by Social Samosa in 2018.
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How to Build a Social Media Presence and Engagement organically. My learnings from running Myntra.com (https://Myntra.com) Social Media. Here my presentation for upGrad: https://www.youtube.com/watch?v=Txg14UkEYH0
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Flowshaala — Building India's Hula Hoop Community
Flowshaala in 2025 — India's most active hula hoop and flow arts learning community. Built from zero to 9,000+ Instagram followers, organised India's first Hoop Jam Party- one and only and first of a kind IP built for the Hula Hoop community, and trained educators across the country & currently running Teacher Training Certifications with Flowshaala to launch structured training programs and integrate them into flow arts.
An exercise in authentic community building, grassroots content strategy and brand-building without a budget.
Tags: Community Building, Brand Building, Content, Wellness
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Purple Filter — 7 Years of Boutique Brand Consulting
Founded and ran Purple Filter as a solo freelance digital agency for seven years, serving brands across fashion, travel and lifestyle. Delivered brand strategy, Brand books, social media management and end-to-end delivery, content planning and influencer programmes across multiple client relationships simultaneously.
Tags: Brand Consulting, Content Strategy, Agency, Freelance
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Launching Junglee India & Amazon India's Social Media Presence
When Amazon entered the Indian market in 2015, I was brought in to build and manage their social media from the ground up. Led strategy and community management during one of India's most competitive e-commerce periods. Work featured in Lighthouse Insights' Amazon Diwali Sale Case Study.
https://www.linkedin.com/pulse/content-from-brand-showing-what-actually-goes-behind-scenes-supriya/
Tags: Social Media Strategy, E-commerce, Brand Launch, Community
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Building Myntra's Social Media Playbook from Scratch
As part of the founding two-person social media team at Myntra (2012), I co-developed India's first social media strategy for a fashion e-commerce brand — covering platform strategy, influencer engagement, community building , Customer Response Time Efficiency and created content pillars and strategic organic social media strategy and direction. The work won the Franchisee India Award for Best Use of Social Media & Communication Strategy.
Tags: Brand Strategy, Social Media, E-commerce, Fashion
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