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What better way to wrap up Inktober than showing how an ugly little sketch became a bold, distinctive mascot?
Here's a BTS look at how we turned a rough Sphynx cat sketch into a mascot that completes Ru’asā's contemporary brand identity.
Check out the full project
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
🍨 Meet MORA — artisanal gelato with a softer side.
Bold typography, creamy tones, and playful flavor-inspired packaging designed to make every scoop feel special.
Explore the full project on my Contra profile and let me know your thoughts!
#BrandIdentity #PackagingDesign #FoodBranding #GraphicDesign #BrandDesign
Flawless!
Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
I migrated Pi-lit's site from WordPress to a custom-coded, AI-native website with its own hosting. The result:
-A scalable design system that also supports their ecommerce
-30+ pages with consistent branding throughout
-Animated illustrations of their scenes and products that bring the roadway safety story to life
See Full Case Study
Lovely work
