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Cocopure — E-commerce & Social Media Branding Case Study. Designed a clean, minimalist visual identity for a premium organic product with custom color palettes and high-converting marketing layouts. Click the attached link to explore the full work on Behance!
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Another round of mockups exploring the world of fruity, fizzy, slightly ridiculous refreshment.
Love this, Karan 🔥
Brooklyn Nine-Nine, Boyle’s Food Truck visual identity
The other day I started thinking of fictional brands from TV shows and If you ever watched Brooklyn Nine-Nine you must know Boyle!
The idea was simple:
What would Boyle’s food truck look like if it were a real Brooklyn food truck?
I approached it as a visual designer, building the identity around the character himself — enthusiastic, slightly chaotic, unapologetically passionate about food, and very Brooklyn.
I worked on the visual language across the truck, typography, colors, graphics and supporting touchpoints to make it feel like an actual food business with a mascot, rather than just a prop from a TV show.
The challenge was finding the balance between Brooklyn, food culture and Boyle's personality without making it feel like a generic New York food truck.
And honestly, fictional brands are some of my favorite design exercises.
There’s already a story, a personality and an audience.
The fun part is figuring out:
What does that look like?
Creativity at its Peak
I’m not a particularly mystical person, but sometimes that world crosses my path.
Not long ago, I had the opportunity to take a Design class where we were challenged to create our own version of a Major Arcana Tarot card, choosing both the card and a design style to represent it.
The Sun has always held a significant place in my life—not just as a concept, but as a tangible physical presence—so the choice was easy. From there, I had no doubt about choosing Art Deco as the primary style, as it evokes the same feeling in me that the Sun does: absolute passion.
My final design was built from an illustration created in Illustrator and refined in AI: a stained-glass window that captures the light passing through it and radiates it back out into the world.
Basing the sunburst on a stained-glass window instead of a flat sun icon gives "The Sun" its glow logic — light passing through and radiating back reads as motivated, not just decorative radial lines.