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Hero section concept designed in Framer, with a lil' help from Fable 5 + Unicorn Studio
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Another hero exploration, this time for an MTB store. I guess I should hit some trails soon. Which one gets your wheels turning, A or B? 🚵
70 voted
69%
32 voted
31%
102 votes
Closed
B. the action shot sells the ride not the bike and that's what an MTB buyer is actually shopping for. A is the cleaner product frame but it reads like a spec sheet, B reads like Saturday morning. keep A's layout discipline for the category pages
✨ YOURA — A Tiny Companion That Brings Light to Everyday Moments.
🤍 YOURA is an original mascot designed to bring light, comfort, and quiet companionship into everyday life.
This project documents the complete creative journey—from early concept exploration and silhouette studies to a fully realized brand identity, custom logo, official character system, merchandise collection, expressive sticker pack, and a cinematic brand reveal.
✨ Every visual was created and refined in Recraft Studio with a strong focus on consistency, emotional storytelling, and scalable brand design, ensuring YOURA remains instantly recognizable across every application.
🌟 More than a character, YOURA is a complete brand universe built around warmth, simplicity, and timeless emotional connection.
🔗 Project Links
Recraft Project:https://www.recraft.ai/project/533af1b6-b1b6-4e56-a412-1c502ec78e04
✨ The character was developed through multiple exploration, silhouette, and refinement stages before reaching the final brand identity.
Landing page redesign for CRMUI 🙂↕️
How's it looking?
Taking new projects for July
Send a DM or book a call - https://cal.com/daniel-design/15min
Looking nice
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