A closer look at the Fiteron logo I designed. The mark is built from two curved forms stacked int...A closer look at the Fiteron logo I designed. The mark is built from two curved forms stacked int...
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The mark is built from two curved forms stacked into an F, with a small dot anchoring the base — a shape that reads fast even at a glance. The wordmark sits bold and condensed next to it, so the two feel like one unit rather than a symbol plus text.
The brand leans on one loud color, so the logo had to work without relying on it — clean in black, clean in lime, no in-between needed. Simple curves, but enough weight to carry a page on their own.