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A little taste of Seoul, baked with comfort and wrapped in a modern playful identity.
Introducing BAEK a Korean-inspired bakery brand designed to feel soft, fresh, nostalgic, and impossible to forget.
From warm bread to bold blues, every detail was crafted to bring the feeling of a cozy Korean bakery culture to life.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Crub. Bakery Brand Identity Design | Logo, Packaging & Visual Identity
Crub. is a modern bakery brand identity designed to bring warmth, comfort, and personality to the world of baked goods.
The visual identity combines a playful handcrafted mascot with a clean typographic logo system, creating a memorable and approachable brand experience. Inspired by fresh pastries, cookies, and artisan baking, the branding uses a muted plum and cream color palette to evoke warmth, nostalgia, and premium quality.
The project includes:
✓ Logo Design
✓ Color Palette
✓ Typography
✓ Brand Pattern Design
✓ Packaging Design
✓ Mockups
✓ Mascot illustration
✓ Brand Icon System
The goal was to create a bakery identity that feels friendly, memorable, and instantly recognizable while maintaining a modern and scalable visual system.
Available for freelance branding projects
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