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WineNot Brand — Visual Identity & Branding
WINE NOT is a non-alcoholic wine brand created for a younger, modern audience looking for an alternative to traditional wine.
The identity combines a playful and expressive visual language with a clean, contemporary foundation. The project included the development of the brand identity, logo, typography, color palette, and a custom illustration system.
The illustrations were created as an important part of the brand’s personality, adding a more approachable and distinctive character to the identity. They were designed to work across different brand touchpoints while keeping the visual language consistent and recognizable.
The final identity brings together branding, illustration, and packaging to create a cohesive and memorable presence for a modern non-alcoholic wine brand.
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Brewed where the tide comes in 🌊
Spent the past week designing DRIFTWOOD — a coastal craft brewery brand built on one idea: a beach-town brand should come from the shore itself, not a folder of nautical clipart.
No anchors, no sailor stripes, no hand-lettered "est." typography. Just driftwood grain, salt, and tide lines — four beers told apart by color, not illustration, with a seasonal variant built right into the system. 🍺
Some brands borrow the coast. This one was built from it.
Nice work 🙌
Fillerkosm Brand Identity
Fillerkosm is a brand identity project built at the intersection of science, beauty and precision.
The creative process started from the meaning behind the name itself: Fillerkosm combines the world of aesthetic medicine with kosmos, the Greek idea of order and harmony. From there, I explored visual references connected to chemistry, space and refined beauty, with the goal of creating an identity that could feel technical, authoritative and premium without becoming cold or overly clinical.
The logo was developed as a direct extension of this concept. Two elliptical forms move through the wordmark like planetary orbits, while the circular elements at their extremities also suggest a molecular structure. The result creates a deliberate duality between the scientific precision of aesthetic medicine and the broader idea of harmony, balance and universal beauty.
Rather than designing a logo in isolation, the objective was to build a coherent visual language capable of expressing reliability, innovation and elegance across every brand touchpoint.
Monochrome with that one soft pink moment in the last shot. Really restrained.
Sookk: Logo Design & Brand Identity
Sookk is a fashion accessories company that sells modern socks made with affordable materials. The client came to me needing a logo and a complete brand identity.
Research: I started by studying the brand and looking at what its competitors were doing. My goal was to create something completely different, so Sookk would stand out in a crowded market.
Target audience: Sookk targets budget-conscious shoppers, mostly younger, style-aware consumers such as students and early-career professionals. They want their outfits to look considered without paying premium prices. They value affordability, but they still care about aesthetics. They want to feel they got something stylish, not something cheap.
Moodboard and logo exploration: With this in mind, I created a moodboard that matched the client's needs, and this is where my logo exploration began. I went for a design that is modern, clean, and easy to identify, with colors that appeal to the target audience.
Variations and mockups: Once the logo was approved, I created variations for use across different areas of the brand. I made mockups for sock labels, packaging boxes, the store sign, and other touchpoints. This step shows the client how the brand will look in real-life scenarios.
THat a pretty good design concept ✨