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This project feels like ages ago. Check it out
I recently revisited the identity system I designed for Keyline in 2012, and while there are choices I would approach differently today, a lot of the thinking still feels relevant.
A strong identity needs a clear idea, enough structure to remain consistent, and enough flexibility to feel alive across every application.
I’ve just published the complete case study here on Contra. Would love to know what you think still holds up.
fantastic design, the red accent pops out in the perfect places.
thanks Nicolette, glad you liked it
The network for creativity
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Luxury Sound — Premium Headphones Landing Page 🎧✨
A premium landing page concept for a luxury audio brand, built around a bold headphone design and a refined visual experience
The design combines warm neutral tones, glowing details, oversized product visuals, and minimal typography to create a futuristic yet elegant feel
Special attention was given to:
• Product-first composition
• Premium visual direction
• Feature highlights
• Lifestyle imagery
• Clear CTA placement
• Responsive mobile experience
The result is a clean, immersive product experience that makes the headphones feel like more than tech — they become part of the lifestyle 🔥
The amber glow on the headphones against that warm beige is lovely. How does the mobile menu handle the product image?
Turning complex AI workflows into a calm, monochrome experience, brought to life with motion. We'd love to hear your thoughts!
Premium doesn’t have to mean boring.
Monsieur started with a clear ambition: build a grooming brand that felt elevated and confident, without slipping into the usual world of black packaging, old-school barbershops and overly masculine clichés.
So we built the identity around a different kind of luxury. Refined, warm and full of personality.
A brand that can sell grooming products today, but has enough range to grow into something much bigger tomorrow.
Do you think premium brands are finally moving away from the idea that luxury has to feel serious?
Full Monsieur case study now live 👇
Monsieur avoiding black barbershop clichés while still feeling premium is a hard lane for grooming. Warm personality with room to grow beyond SKUs feels like the win.
