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This project feels like ages ago. Check it out
I recently revisited the identity system I designed for Keyline in 2012, and while there are choices I would approach differently today, a lot of the thinking still feels relevant.
A strong identity needs a clear idea, enough structure to remain consistent, and enough flexibility to feel alive across every application.
I’ve just published the complete case study here on Contra. Would love to know what you think still holds up.
fantastic design, the red accent pops out in the perfect places.
thanks Nicolette, glad you liked it
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A little busy but looks good.
Tool Finder Branding 🔎
Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint.
When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures.
The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market.
The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.
Great Work
What makes people fall in love with a new product? Simplicity and care🫸🏻🫷🏻
Our team has recently finished the design for a new AI wellness app. When it comes to health, people are naturally cautious. So our main goal was to make the whole experience feel safe and approachable.
We put the full design story into our new case study. Unpack it!🍿
And hey, if you're building something in health, wellness or AI, we're all ears. Send us a message and let's make it worth every dollar you invest.
Orange and green are such a premium, distinctive combination , You have used them perfectly.💖🔥
