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CRSL Back to School - Best Friends to School
A commercial fashion campaign created for CRSL’s Back to School collection, centered around the theme “Best Friends to School.” The visual concept captures friendship, youthful energy, and everyday school moments through authentic interactions and relatable storytelling. The imagery combines fashion, lifestyle, and environmental storytelling to showcase the collection in a youthful and engaging way while strengthening CRSL’s brand identity.
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I needed to repost something about how the imagery and colors combine with the logo here. I really love this branding I created.
Really nice, @Daniel G Bright 👍
What happens when you treat a pixel not as the smallest thing in the room, but as the most important?
You get FIREWOX Studios.
I did not approach this as a branding exercise. I approached it as a declaration. Every color chosen, every grid drawn, every letterform placed had to answer one question — does this belong to a studio that makes work worth remembering? Anything less than yes did not make the cut.
The pixel became the foundation. Not as a style reference. As a philosophy. Every film ever made, every photograph ever taken is nothing but a precise arrangement of pixels making a decision together. I wanted FIREWOX to operate the same way. Deliberate. Structured. Every element doing exactly what it was put there to do.
The pixel pattern, the six-color system, the weighted logotype — none of it is decoration. It is infrastructure. Built to hold its character across every surface, every format, every context — without flinching.
I did not design a brand. I constructed a frame.
Full case study here: https://www.behance.net/gallery/253226945/FIREWOX-Studios-Brand-Identity
PhotographystudiologocommercialdesignBrand DesignLogo DesignAdobe IllustratorAdobe PhotoshopAdobe Suite
Super cool work 🙌
Hero section concepts from a rebrand project.
3 voted
30%
7 voted
70%
10 votes
Closed
How did you decide on the color palette for the hero section in your rebrand?