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Sharing a project I had a lot of fun working on: Mano de Mainha
It’s a visual identity concept for a culinary brand rooted in Northeastern Brazilian heritage. The main goal was to blend warm, authentic cultural storytelling with a clean, modern aesthetic that holds up on store shelves and digital touchpoints.
I focused on creating a warm palette, custom graphic elements, and a flexible packaging system that feels inviting and memorable.
Would love to know what you think! How do you usually balance cultural heritage with a modern look in your brand projects?
Brand DesignLogo DesignAdobe IllustratorAdobe PhotoshopFigmabrandidentitylogodesignvisualidentityVisual Design
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Saw this on behance few days ago and can't help but comment here again... You did a great job
Some food brands play it safe. Norii was designed to do the opposite.
Bold red, warm yellow, a wavy wordmark that moves like noodles in a bowl, and a brand voice confident enough to put "the good kind of mess" on a loyalty card. Every touchpoint chopstick sleeves, takeaway bags, hanging signage, and sticker collateral is built to feel like the same world from street level to tabletop.
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This is restaurant branding that works as hard outside the door as it does inside it.
Does this make you want to find the nearest Norii? 👇
Tools: Illustrator · Figma
#FoodBranding #BrandIdentity #PackagingDesign #LogoDesign #RestaurantBranding #ContraFreelance
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