Recently worked on the visual identity for Mastercard Innovation Forum 2026 with Macan Agency. Fo...Recently worked on the visual identity for Mastercard Innovation Forum 2026 with Macan Agency. Fo...
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This one was about more than a visual refresh. This brand needed their labels to feel more aligned with who they are as a brand, and at the same time have a system that could grow with them without losing consistency.
Thank you Contra.
What influenced your vote more: the layout or the photography?
Two homepage directions for the same fictional lighting studio.
I’m curious whether seeing the product up close or seeing it in a space makes you want to explore more.
Atmospheric, and it was the photography that decided it. A lamp is a product you buy for what it does to a room, so seeing the warm glow pooling across a dark surface sells the feeling before the layout even registers. Sculptural is gorgeous but shows the object, Atmospheric shows the outcome.