Always get so excited about a Contra feature. 🚀
This one was about more than a visual refresh. This brand needed their labels to feel more aligned with who they are as a brand, and at the same time have a system that could grow with them without losing consistency.
Thank you Contra.
Every route has a shape. Most travel brands decorate over it.
For Linea, I built the whole system — ticket, app, uniform, packaging, site — around one rule: trace the actual terrain. Even the logo mark is generated by the same line that draws the mountains.