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MOLY is a French luxury restaurant where elevated cuisine meets zero alcohol wine, creating a refined and mindful dining experience. Every element, from flavors to ambiance, is crafted to celebrate clarity, presence, and sophistication.
We created MOLY’s full brand identity, designing its visual language, typography, menus, packaging, and restaurant touchpoints to reflect elegance and modern French refinement, making zero alcohol wine a confident and luxurious choice.
#luxury #branding #designerbriefs #explorepage #restaurant
Looks so cool 😊
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I love building brands, but seeing them come alive on a website might be my favourite part.
some favourite web work from the archive
Great Job, Lucie
Aurum - Brand Identity System
When Aurum came to me, they had a name and a vision a studio that wanted to feel deliberate, architectural, and unapologetically bold in every space it touched. No logo, no system, just a line that stuck with me from our first conversation: "every wall is a decision."
That phrase became the seed for the entire identity. I started with the simplest possible geometry a square split by a triangle and built the mark from a strict construction grid so it would hold its proportions at any size, from a business card to a building-mounted sign. Once the mark was locked, I stripped the palette down to black, white, and grey. No color to hide behind just contrast, shadow, and negative space doing the work.
From there, the system grew outward: letterpress-style stationery with generous shadow and texture, exterior signage designed to read cleanly against brick and daylight, a minimal mobile app screen, and a tote bag that turned the brand's own tagline into a quiet piece of merchandise. Every touchpoint had to pass the same test does it still feel like Aurum at this scale, in this material, from this distance?
The result is an identity that's confident without shouting restrained enough for a business card, strong enough for a wall.
Curious how I'd approach building out a system like this for your own brand want to talk through it?
Love at first grid!
A short 2D motion study taking the Amorado logo from its construction grid to the final mark. Animated entirely in Spline.
A fictional identity concept for Amorado.
