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Daily Design Aesthetic Training 01
"Cassette Futurism"
Worked on a poster exploring this aesthetic.
Thoughts?
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I don't usually like to complain about clients on here, but the client on this project was an absolute NIGHTMARE to work with ;)
There's truly nothing worse as an illustrator than trying to make an illustration for yourself! I went through so many ideas and styles before landing on this one.
Of course the final design I landed on is the one I was secretly wanting to do from the start. I kept coming up with reasons not to - it doesn't quite match the style in my portfolio, the colors are weird, there's not enough deep symbolism, blah blah... but in the end this was the only design that felt right.
What do you think? How hard is it to design for yourself?
#businesscard #design #personaldesign #branding
Brand Identity Design — Health, Wellness & Female Empowerment
A space built by women, for women. My job was to give it an identity worthy of its purpose.
This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.
What was developed:
— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy
— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility
— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines
brandidentitybrandstrategistgraphicsdesignerBrand StrategyBrand DesignVisual DesignAdobe IllustratorCanvaClaude
Great Work.
Latest work: A dive into experimental editorial layouts.
I’m currently exploring how to push the boundaries of traditional portraiture using liquid distortion effects and modern serif typography. The result? A design that doesn't just sit on the page—it makes a statement.
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