Vel Skin: Minimalist Skincare Packaging & Branding

Project Overview This is a conceptual skincare branding project focused on delivering a premium, clean, and minimalist aesthetic. To reflect the soothing nature of the product, I designed a visual identity that pairs a soft lavender color palette with a sleek line-art logo and refined typography, creating a high-end, calming feel.

Services Provided

Packaging Design

Brand Identity

Typography

3D Product Presentation

The Design Process

Color Palette: Selected a soft lavender background (#E6E6FA) to visually communicate the calming and restoring properties of the skincare serum.

Typography Hierarchy: Utilized a clean, bold sans-serif typeface for the brand name, contrasted with lighter weights for the subtext. This structured hierarchy ensures essential information (like active ingredients and volume) is highly legible without cluttering the negative space.

Print-Ready Layout: Before rendering the 3D mockup, the design was constructed on an accurate flat die line panel, demonstrating an understanding of technical print standards and structural packaging layout.