One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.

Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.

Sick 🔥

BORA – Ad Creative Concept

Most kitchen appliance ads sell you the warm family dinner. I wanted to try the opposite.

Built this BORA concept as a portfolio piece, treating the product like architecture instead of tech – dark marble, concrete, no hands, no food styling. Just a pot, steam, and silence.

The steam does all the movement in the motion piece. Typography stays out of the way – one line, low CTA, nothing fighting the composition. Turns out when you strip out the lifestyle, the price point sells itself.